For most Main Street small businesses, the time between Thanksgiving and the December holiday season is usually make or break time.? With the economy still trying to find itself, these businesses are hoping that if consumers are spending at all for 2012 holidays, they spend dollars locally, at small businesses and add value to their local economies.?
First celebrated on November 27, 2010, Small Business Saturday? is an initiative sponsored by American Express and supported by hundreds of partners, is the Saturday between Black Friday and Cyber Monday.? Last year, according to American Express, over one hundred million people* came together to Shop Small? in their communities on Small Business Saturday?.
Regardless of whether you are a consumer, a small business owner, or a supporter of your local community, everyone can help. You can help promote and take advantage of the day by telling friends and colleagues and sharing info on your social media channels, and then shop at a small business near you.
To find out more about how you can help promote your local economy either as a consumer or a small business, visit the official site for Small Business Saturday? at https://www.americanexpress.com/us/small-business/Shop-Small/.
Happy local, small bsuiness shopping to all our readers.
*Based on 2011 Small Business Saturday Consumer Survey by Echo Research, and commissioned by American Express
Source: http://www5.cbia.com/smallbusiness/article/after-black-friday-comes-small-business-saturday/
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