Google's Ad Revenue Is More Than All U.S. Print ... - Business Insider

Good morning, executives. Here's what you need to know today:

• Bad news for print media.?Statista?did the math (and made a neat chart) which shows that Google's ad revenue since 2004 is more than the print ad revenue of every newspaper and magazine in the U.S. combined. In the first six months of 2012 alone, Google made $10.9 billion in ad money and print publications made a combined $10.5 billion. There is an argument to be made that Google has essentially transferred print's ad revenues to itself ? and is thus a prime suspect in the destruction of print media. Mashable points out, however, that the data does leave something to be desired considering that Google's ad revenue measures global revenues rather than ad dollars only made in the U.S

• For his 80th Birthday,?Babar?is starring in an estimated $100k promotional campaign to reintroduce the elephant king's brand to American children. Saks Fifth Avenue is taking part in the Babar movement and is selling Babar merchandise.
• Mashable?is embracing the native ad movement. It has a new type of advertising called the "storytelling ads unit."
• Raymond Reid?is the new managing director at?Neo@Ogilvy's Toronto office. Reid was previously the VP group director digital at Starcom Mediavest.
• Catch New York, an integrated advertising and marketing firm, is Loews Hotels & Resorts' agency of record.
• Here's who will be inducted into the Advertising Hall of Fame in April.
• D Exposito, a Hispanic shop, has two new employees: Leo Olper and Mauricio Galvan.
• Digiday?thinks you should follow these advertising shops on Instagram.

Previously on Business insider Advertising:

Source: http://www.businessinsider.com/googles-ad-revenue-is-more-than-all-us-print-media-put-together-the-brief-2012-11

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