As It Focuses On Content ID And Monetization, ZEFR Signs UMG, Sony Music, Ultra Music, And NASCAR

It?s been about nine months since Movieclips rebranded as ZEFR to provide content ID and monetization tools to publishers distributing or claiming their content on YouTube. Today, the startup is announcing its first big customers, signing up big-name music labels like UMG, Sony Music, and Ultra Music, as well as NASCAR.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/OQLVFOWXD80/

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