Docomo Closes $22.5M, 20% Investment In Baidu Mobile Content JV: DeNA Games Coming First

It's been a long time coming -- plans for a mobile content partnership between NTT Docomo and China's search giant Baidu were announced a year ago -- but today it's finally happened: the Japanese telco has announced the completion of their $22.5 million (?1.78 billion)?investment in a joint venture in China,?Baidu Yi Xin. Docomo becomes a 20 percent shareholder in the new mobile content distribution platform, with Baidu holding the remaining 80 percent. The two have also announced the first apps to come out as a result: they will be games and other services from Japan's DeNA, which is taking its content, originally created for the Japanese market, and localizing it for China, starting in August. We've written quite a bit over the last week about the increasing amount of non-Chinese consumer content that is coming to market on the Mainland, and this is another example of how international brands are partnering with China's biggest consumer players to put that into effect. In addition to today's deal, which aligns Docomo with China's equivalent of Google, others have included a deal announced earlier today between video site Viki and China's equivalent of Facebook, Renren, (which also will have Japanese content as a focus) as well as a deal between China's YouTube, Youku, and NBCUniversal for feature films.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/5ylAOdksSGU/

ufc145 chimpanzee chimpanzee the lucky one pittsburgh pirates mariners mets