By Gary Vaynerchuk
HarperBusiness, $24.99, 239 pages
This book by the social media expert and New York times bestselling author stresses the need to strengthen relationships between businesses and customers by utilizing social media sites such as Facebook, Twitter and LinkedIn. This study is not only about leading companies, but shows how they are succeeding and many times failing. The author stays away from statical data and looks at social networking in building the economy.
?At the 2010 Technononomy conference held in Lake Tahoe? California, Google CEO Eric Schmidt stated? ?that every two days people create as much information as they did from the dawn of civilization to 2003.??
Winning in the thank you economy involves several ideas, namely building a sense of community around one?s brand, aiming for social objectives not by quantity solely. Further, it allows the customers to dictate the direction of one?s business and involves a caring relationship with one?s customers about one?s brand and employees, and finally, companies must be, according to this writer, original, whether online or offline.
The author?s insights into social media and message of opportunity could not be more timely. Appreciation along with combining passion with business are the keys to building a sustainable business. Lastly, from entrepreneurs and corporate managers to business students, this book is a must read for those wanting to build a great business. This book closes with a most impressive catalog of selections from a cover design contest held for this study.
Reviewed by Claude Ury
Source: http://sacramentobookreview.com/business-investing/the-thank-you-economy/
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